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in Active Office News June 8, 2016

Rise in Ransomware

World Economics Forum named cyber-attacks as one of the top 10 significant risks worldwide. Ransomware is one of the scariest types of cyber-attacks due to the leverage it can have on your business both in terms of privacy and financial loss.

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in Active Office News May 19, 2016

Importance of online marketing for business

Did you know that the average person spends over 30 hours per month on their smartphone or tablet? Did you know that over 35% of that time is spent on social media websites? How do you think that compares with amount of time they are spending reading the newspapers you are paying for print advertising in..?

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in Active Office News March 21, 2016

Is print marketing still important?

It doesn’t matter what level of attachment we have with email, websites and social media, we still crave physical communications. And for this reason, printed marketing materials still are very important in the digitally saturated environment of today. In this article we will look at some of the reasons why even simple printed marketing communication such as direct mail is very effective in the outreach strategy of an organisation.

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